E-commerce

RoohStripper, Ajrakh Streetwear Brand

RoohStripper is a contemporary streetwear brand built on traditional Ajrakh hand-block printing. The label operates on a drop model, limited releases, scheduled launches, and tight inventories, designed to position centuries-old craft as scarce, modern, and worth wearing as everyday luxury. Every detail of the brand identity, from the storefront to the launch cadence, is calibrated to read like a hype-drop label rather than a heritage gift shop.

Stack

Technology Stack

Brand identityDrop-model storefrontE-commercePerformance-tuned static front end
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